top of page


Fees For Poor Grades - Winner Solution or Not?
Pay for good grades? No! Charge a fee for poor grades. Ever heard of the concept of Loss Aversion? The concept of Loss Aversion comes...
Kyle Rich
Jun 10, 20232 min read
3 views
0 comments


Keeping Up With The Joneses
Do you actually look at your electric bill? My electric bill is set up on auto-pay (a big thank you to my wife!), and I hardly ever look...
Kyle Rich
Mar 31, 20232 min read
19 views
0 comments


Tips, Suggestions, and Nudges…oh, my!
I always thought that 15% was the normal tip for good service. (My wife would argue for 20%, since she waited tables right out of...
Kyle Rich
Mar 18, 20232 min read
47 views
0 comments


How to make Waiting Less Painful
Have you noticed that waiting is not as painful if you know for how long you have to wait? Sitting in the waiting room at your doctor’s...
Kyle Rich
Feb 13, 20232 min read
34 views
0 comments


Inside Insights
What happens when rational people make irrational choices? What would you do?
Kyle Rich
Nov 21, 20222 min read
58 views
1 comment
bottom of page